Established in 1987, The New York Women’s Foundation (NYWF) has followed a philanthropic strategy rooted in gender, racial, and economic justice, making it one of the largest women-led grantmaking organisations in the world.
By placing the power of philanthropy in the hands of community leaders, NYWF supports early stage community-rooted organisations and movements with funds, knowledge and access to decision making. Additionally , through funding partnerships with donors who have shared values and goals, they create innovative philanthropic strategies for institutions and individuals.
Lumos was asked to redesign the website, to enable users to access multiple layers of information easily. By highlighting the areas of work done by the organisation, calling attention to donors and community partners through specific pages and building an open access digital library, users can navigate a complex website effortlessly. Lumos created a vibrant brand palette and used compelling black and white imagery to highlight and differentiate various sections of the site.